The focal point of the gallery in Salzburg, as well as in Vienna, is to connect vivacious contemporary art works with the interested public, shifting presentations between the two urban branches in relatively short cycles. Frey introduces about two new artists each year, offering their works at reasonable prices, compared to ordinary commercial art centers, keeping the works “affordable and not too exclusive.”
Working one’s way up from the bottom with artists
He has proven to have an unerring “eye for quality” when trailblazing for new artist contacts and selecting the ones worthy of his attentions. His experience and his down-to-earth taste stand him in good stead in the unending search for unknown artists who deserve to become known, and subsequently do, resulting in rising prices for their works.
Art lovers and collectors, as well as interested amateurs seeking to acquire art works as an investment, are well advised to examine the works on display at Galerie Frey with a very careful eye. Experience shows that it pays.
Galerie Frey Salzburg
T +43 (0)662 840200