Project Description

KITZBÜHEL | Issue 42 | Winter 2017

Audi is calling upon ambitious amateur skiers and car driving enthusiasts to take to the stage in Kitzbühel, the Hollywood of skiing, as part of the Audi quattro Ski Cup and the Audi driving experience.

The legendary Hahnenkamm runs in Kitzbühel have enchanted hundreds of thousands of spectators for decades. As the title sponsor of the Audi FIS Ski World Cup, Audi is offering you the opportunity to feel like a skiing star in Kitzbühel. At the Audi quattro Ski Cup from 2nd to 4th of February 2018, ambitious amateur skiers will be able to experience the intense excitement of a World Cup run with a start house, prepared slopes, modern timekeeping technology, and an enormous finishing arch.

Audi and partners will transform the days in Kitzbühel into an unforgettable experience. The ski lift operator Bergbahn AG Kitzbühel will comfortably and safely transport participants to the start on the most modern level. The most highly qualified ski instructors from Audi’s partner ski school, element3, will supervise the participants taking part in the Audi quattro Ski Cup and will give valuable tips. The Kitzbüheler Ski Club will also work in cooperation with Audi to guarantee the professional running of the race.

All amateur skiers aged 18 or above who can negotiate a red piste are invited to take part in the qualification races. In order to be able to offer a fair amateur skiing race event, former and active ski instructors and FIS point holding skiers are excluded from the competition. Every amateur skier will have the opportunity to qualify for the grand final at the end of March 2018, which will also be held in Kitzbühel, via a giant slalom run.

Ready to take on the challenge? Then register now at

Audi driving experience

Automotive enthusiasts will also be offered an enticing proposition in Kitzbühel. As part of the Audi quattro Ski Cup, the Audi driving experience will take place in Kitzbühel from 1st to 6th of February 2018. Drivers will receive professional guidance from specially qualified instructors as they test drive the latest Audi quattro models at the Hahnenkammbahn ski lift’s car park, and will experience first hand that driving fun and safe driving are not mutually exclusive.