Fit for the automotive future

Kitzbühel | Issue 57 | Summer 2025

Through the brand-new Porsche Centre in Innsbruck, Porsche Inter Auto in Tirol will be ideally positioned for the future. Located in the heart of the city, a completely new, highly modern headquarters is being constructed over a period of just 13 months. The initial construction phase was launched in April 2025. At the address Mitterweg 26, the most innovative and most modern Porsche Centre in Austria is being generated. For this purpose, an investment of double-digit millions has been allocated. Over an expanse of 3320 square metres, the new Porsche Centre will offer an exclusive sales and service zone in the context of a holistic, all-encompassing customer experience, including a highly motivated team which is dedicated to fulfilling the wishes of its clients to the highest possible degree.

The business location at Mitterweg 26 has been in operation since 1979. Since then, it has evolved to the Porsche Centre and the multi-purpose location for all automobile brands of the Volkswagen Concern. By the end of May 2026, a future-oriented, trendsetting business centre will be created to meet the needs and demands of modern mobility in every possible way. With more space for customers, with state-of-the-art technology, and with efficient processes, additional parking spaces and e-charging stations, with newly conceived relaxation zones, sophisticated interior architectural planning and inter-active elements. All-in-all, creating surroundings in which visitors can feel good, can spend time and can get to know the emotional Porsche brand up close.

Porsche Taycan Sport Turismo