High Gear and Innovative Fashion

BEST OF | Issue 3 | Spring 2025

As the four-time champion Max Verstappen prepares for a new season of F1® challenges, he takes on a new style driven responsibility as Official Global Brand Ambassador for AlphaTauri, Red Bull’s premium fashion lifestyle brand.

Max Verstappen is no stranger to speed. On and off the track, the Dutch-Belgian-born driver lives his life according to guiding principles of fearlessness and dynamic courage. Energy and style are now one step closer together, as the four-time F1® world champion is taking on a different kind of high-powered world – that of fashion. In February, the Red Bull-backed racer was announced as the Official Global Brand Ambassador for AlphaTauri, the fashion brand founded by Red Bull that offers sophisticated fashion with a particular focus on quality and design innovations. This new chapter is guided by style: AlphaTauri designs fashion with a purpose – equal parts function and fashion. With Verstappen as the face of the brand, that narrative hits the accelerator. “It’s great to be an ambassador for AlphaTauri. I see it as one big family – in a way – with the link to Red Bull,” Verstappen says, donning a signature AlphaTauri two-piece performance-stretch look. “Their commitment to combine style with functionality fits perfectly with my lifestyle, both on and off the track.”

With the 2025 F1® season well under way, and with Max Verstappen set to jet to 24 different race locations worldwide this year, decked in AlphaTauri’s signature streamlined aesthetic. “I’ve been wearing the clothing for a while and I’m very excited to see what’s coming next. For me, to be able to wear stylish clothing on and around the track, and back at home, is just fantastic.” Whether he’s heading to dinner in Tokyo after a race, or on the go to a track, Max Verstappen is excited to embody the AlphaTauri spirit – which is versatility and functionality embodied: “Honestly, I wear it everywhere I go!”

For AlphaTauri, the collaboration is a natural and ergonomic partnership. Combining fashion with the functional properties of sportswear, and with a focus on quality and elegance, AlphaTauri brings a dose of functional style to F1®. “Max Verstappen embodies excellence and passion,” states Kalle Lauterbach, Red Bull’s Global Consumer Products CEO. Isabelle Mi-A Ko, Global Head of AlphaTauri, chimes in: “As a premium fashion lifestyle brand, we are combining sports and fashion. Our collections ensure all-day comfort and style, and Max Verstappen is the perfect representation of that.”

With sports and style moving ever closer, AlphaTauri is tapping the growing wave of stylish athletes, in a power move that emboldens and gives the designs even more meaning. With the racewear aesthetic dominating the fashion world, it’s time for Max Verstappen to define his own era in style and sophistication. With a new teammate – Liam Lawson – and a fresh season ahead, Verstappen is keeping his focus bal-anced between fashion shoots and starting grids. “I’m excited for a new season with AlphaTauri. Last year we had a lot of highs and some challenges,” he explains. “I hope we can be a little more stable, a little more all-around this season.” That being said, success is always just around the corner – as his track record proves. “Winning four world titles has been a dream,” he adds. “More than a dream, I’d say. I’m relaxed, I’m just looking forward to seeing how competitive we can be this year. Once you realise how competitive you are, you set a bit of a target, but that’s too early to say.” Whether that means another title or simply another sleek AlphaTauri look on the grid – Max Verstappen, it seems, is in prime position either way.