Vienna | Issue 20 | Autumn 2017
The Luis Trenker alpine-lifestyle-brand continues to flourish and has boosted its market presence in Austria with another Luis Trenker mono-store in VIENNA, Herrengasse 19–21.
Rustic and trendy, down-to-earth and luxurious, tradition-conscious and urban – is the mix that defines the modern, alpine lifestyle for which South Tyrolean furniture brand, Luis Trenker, is so very well known. Its affinity with traditional cuts, forms and fabrics from the alpine region is a defining feature, although interpreted anew with colours and patterns, innovative blends of materials and loving details.
City, countryside, mountain, valley
The combination of city and countryside, mountain and valley, tradition and trend is also reflected in the Viennese store design. Wooden floors, mature timber cladding and framed retro photos of Trenker on the walls merge with modern designer features, a flat screen, mid-century furniture, straight-lined shelving and shiny chrome clothes rails, to create a harmonious ensemble.
“Austria is an important market for us. We are delighted to now have this tremendous presence with Luis Trenker in Vienna”, says Michi Klemera, Managing Director of Luis Trenker. In addition to the new premises in Vienna, the Bolzano-based business also operates Luis Trenker Stores in Innsbruck (A), Kitzbühel (A), Keitum-Sylt (D) and Wolkenstein (I).
The LUIS TRENKER brand was founded in 1995 by Michi Klemera in Bolzano, where the company still has its headquarters. Bound to tradition, pledged to the future. 100 % Alpine. 100 % Life. 100 % Style.
The Luis Trenker philosophy is not just about reaching new heights, but leaving a mark for people to follow.
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