KITZBÜHEL | Issue 42 | Winter 2017
Only flying is more beautiful than this, as the saying goes. The new Rolls-Royce Phantom VIII questions this fundamental premise. After all, who wants to fly if you can glide, nay, float-like-a-feather along the streets?
And even more, since surely the most famous automobile in the world has somehow managed to make its cars even better still, that is, to create a true masterpiece, as Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars contends. The brand new flagship of the Rolls-Royce fleet is a car that simply plays every register like an historic organ, with regard to comfort, luxury and high-tech. Rolls-Royce has been considered from the earliest years of automobile history to be a pioneer in luxury and innovation at the absolute highest-end of the market. The Phantom VIII has proven to be a completely unique masterpiece, especially if you have individually designed art works installed behind glass in the so-called gallery of the dashboard.