Project Description

Vienna | Issue 19 | Spring 2017

The summer can come! The new collections are notable for their multi-functionality, whilst making a stunning impression both indoors and in the garden.

Attentive observers already know that life is increasingly being played out on the terrace, balcony or in the garden. Even climate change can have its sunny side. With this in mind, many upholstered furniture manufacturers and others have made great efforts to come up with at least one outdoor collection in recent years. Things have been turned on their head in 2017, however, as these days it is not the question of who is going outside, but who is going in?

Open for every adventure

Outdoor furniture is becoming increasingly flexible. Even NASA jumped on the bandwagon with custom-developed materials, where water rolls off beautifully. The textiles are becoming so similar to their indoor counterparts that is difficult to differentiate between the two. This means that progressively more outdoor furniture can also be used indoors – thus creating a new product category and new scope for design. An opportunity that manufacturers don’t want to miss out on.

Ready to go

As cosy as the new generation of outdoor sofas may be, manufacturers still have to reply on the use of synthetic materials during production, as they are hard to beat when it comes to wear and tear. Slim furniture with a distinguishing silhouette is particularly popular this season. The furniture industry is finally adapting to the needs of society: whether in the form of couches for two to snuggle, or a whole relaxation island in the midst of a sea of flowers – all eventualities are covered.

A theme in itself

One of the anticipated mega-trends, which plays a major role at this year’s Salone del Mobile, is Nomadic Housing and Mobile Living. This issue is undoubtedly based on the growing flexibility of people who almost even question the concept of home. On a smaller scale, however, this trend also relates to fluid transitions between inside and outside, which is gaining increasing popularity in the private sector.

Koelnmesse GmbH
Messeplatz 1
D-50679 Köln
www.imm-cologne.de