Spectacular I.C.E. style in St. Moritz

BEST OF | Issue 2 | Winter 2024

The I.C.E. St. Moritz – The International Concours of Elegance – is one of the great winter highlights which send connaisseurs and automobile enthusiasts into a fever pitch of excitement. And the event on the 21st and 22nd of February 2025 will once again take place on the frozen over Lake St. Moritz in front of the imposing scenery of the Alps of Engadine.

The history of The I.C.E. St. Moritz first saw the light of day as Concours d’Elégance, but over the years developed into far more than a simple automobile rallye. It is a new, glamourous and contemporary happening which quite justifiably numbers among the most riveting cultural and lifestyle events on the world’s stage. Thus, it is no coincidence that The I.C.E. village on the lake becomes the meeting place of both the iconic fashion and designer branches and brands, as well as for the automobile industry with its own inimitable heritage. This is the fulcrum upon which all else turns in the realms of automotive quality, technology, craftsmanship, culinary arts, tradition and culture, in short, attestations of a love of beauty which are celebrated to the hilt. Also, brand new styles and trends are given due presentation in the form of a stupendous entrance.

ICE Style

The partners of Edition 2025 – all in all, illustrious brands and legendary icons of style – are without exception inspired by the self-same passions and share the identical fundamental values as The I.C.E. St. Moritz. Each of them will make its own contribution to a glamourous, elegant and veritably spectacular event. Numbering among them are once again, Richard Mille (title sponsor for the third year in sequence) and two major partners, Badrutt’s Palace Hotel and the City of St. Moritz.

As far as the programme itself is concerned: The I.C.E. was always and forever known for certain rather special attractions, and this edition promises to be bursting full of surprises and disappoint no one. The automobile lineup is still a deeply kept secret, but as to the categories on offer, a little bit can already be aired: Barchettas on the lake, open wheels, concept cars & one offs, icons on wheels, and – this time for the second year in a row – racing legends. Registration of drivers has been officially open since October.

The I.C.E. St. Moritz – The International Concours of Elegance

The permanent star in the sky of the event calendar of St. Moritz was called to life by Marco Makaus in the year 2019 and now numbers among the Diamond Events of the Engadine St. Moritz Tourism AG. Ever since its premiere appearance, The I.C.E. St. Moritz has generated a format which has never been seen before in the world of Concours d’Elégance, namely, a mixture of culture, sports and dynamics in one and a single spot. The event is inseparable from the lake, which it is handled and treated with deep respect for the ecological and natural heritage of the Engadine. The vehicles which participate are selected with supreme care and access of the public is limited in order to protect the immeasurable treasure of the lake.

About the title sponsor Richard Mille

Richard Mille was founded in 2001, and established quickly as one of the outstanding figures in the luxury watch industry in which one single and incomparable, easily recognisable architectural aesthetic connected to innovation beyond any and all competition in both technical ways and in the manner of development and utilisation of materials. Today the Richard Mille watch collection includes more than a hundred models, all designed and manufactured with the self-same passion and identifying principles, without any compromise, which Richard Mille achieved in his very first creation, the RM 001.