Spectacular I.C.E. style in St. Moritz

BEST OF | Issue 04 | AUTUMN/WINTER 2025/26

On 30th and 31st January 2026 St. Moritz will once again offer enthusiasts and collectors an immersive experience in the world of pure automotive passion. Combining this with the love of art, design and luxury The I.C.E. will take over the entire town, setting the stage for two days of style, culture, and elegance

The I.C.E. St. Moritz is proving that there is a new dimension for a car show outside the familiar settings, one which transcends the rigours of winter with a passion for the rarest, most elegant and iconic classic cars.

Next year’s edition…

…will bring thrilling news, as an ever-expanding range of cars will be considered for participation in the Concours. Alongside three signature categories – Icons on Wheels, Barchettas on the Lake, and Open Wheels – two brand-new classes will debut on the ice: a tribute to the earliest hypercars from the early ’80s into the 2000s. Machines that once inspired an entire generation will now be standing proudly among the all-time classics. Legendary Liveries: of the many cars that made history in motorsport, let’s celebrate the visual impact of their accoutrements. From historic branding to artistic collaboration, the special styles of the past have successfully elevated these automobiles into the social consciousness.

Elegance, beauty and charm “on top of the world”

The I.C.E. St. Moritz is a cultural and lifestyle automotive event, held in a truly unconventional and legendary venue where different cultures and passions have merged in a concept of timeless, laid-back refinement for centuries. Every year when the lake freezes over, cars become a new reason to get together and enjoy this alternative winter season experience outdoors on an open-air playground, to the delight of collectors, car lovers, design and lifestyle enthusiasts. A unique mix of static displays and dynamic activities, with classic cars being showcased and driven on the frozen surface and with the unique vibes of a glamourous yet “down-to-ice” Concours d’Elegance.