Sporty Summer Vibes from AlphaTauri

Kitzbühel | Ausgabe 57 | Sommer 2025

Combining the spirit of summer with the desire for energy and travel, AlphaTauri is celebrating its link to its parent company Red Bull, with a limited-edition High Summer Capsule Collection. This fusion of fashion, functionality, and sport brings the signature DNA of AlphaTauri to life.

The collection draws inspiration from the colour of ORGANICS Fizzy Peach by Red Bull, translating the vibrant shade into design, with distinctive fashion pieces. Capturing the dynamic energy of the pieces, the campaign features AlphaTauri’s brand ambassador, Austrian tennis player Joel Schwärzler, alongside model Fanni Borbala Csati. AlphaTauri’s commitment to pairing aesthetics with performance is at the heart of the campaign.

AlphaTauri’s design innovations are seen throughout the High Summer Capsule Collection, which introduces nine styles with eleven options, for both men and women, and comprises two exclusive accessories. A sophisticated colour palette captures the serene and luminous shades of High Summer, ranging from neutral tones that echo the colours of stones, to pop highlights in fizzy peach. The key looks – coupled up as matching sets for men and women – showcase soft colour blocking. The designs are conceived in a breathable, 4-way stretch, water-repellent material. This technical detail provides ultimate comfort for travel during the summer season.