Living in its most beautiful form

BEST OF | Issue 3 | Spring 2025 | Text: Barbara Jahn

Actually, it isn’t really all that far from the Zillertal to the Brianza. In spite of which, both regions have now drawn even closer together: the Wetscher Wohngalerien have opened Austria’s largest and most beautiful Poliform Studio.

This is a galvanizing new high point in the long years of collaboration between the renowned Italian furniture manufacturer and the top residence furnishers known far beyond the borders of Tirol. Tradition is more than a bellwether, its high value persists for both companies, and in this new chapter it is precisely that which is assigned a marquis virtue.

Wholeness as focal point

Even Poliform founder and CEO Alberto Spinelli and his daughter Gaia Spinelli are visibly enthusiastic about the new studio in Austria. Extending over an interior space of no less than 600 square metres, visitors immerse into a veritable adventure for all five senses, into a world where all aspects of daily life and living are on display, revealed anew. The beauty of an all-encompassing approach is something which lies deeply embedded in the DNA of Poliform: it prizes itself as all-round provider of constellations in luxurious residences ranging over a stylish kitchen all the way to an elegantly appointed sleeping zone including its own dressing room. The workmanship is achieved without compromise, the extraordinary materials and characteristic style are what make Poliform to a stunning galaxy which cannot be mistaken for any other in the universe, for it is truly unique. “We are elated about our long years of connection and collaboration with the enterprising Spinelli family. In the interim they have developed into relations of friendship and united us in our common striving towards quality and individuality,” says Martin Wetscher full of pride.

International flair at Wetscher

With the Italian brand name Poliform, Wetscher presents one of the most significant furnishing manufacturers in the world which, in spite of its meteoric rise to become a veritable global player has still retained its family identity and unmistakable charm. Poliform stands for individual freedom to design and shape one’s living quarters utterly on one’s own, for technically advanced solutions, and for incomparable quality “made in Italy.” Apart from innovative materials and outstanding handcraftsmanship, the new textiles in vivid and vibrant hues and shades unfold differentiated surface textures which lend pieces of furniture an inimitable character. Each and every fabric, each type of wood, each finely chiselled detail is meticulously chosen in order to meet the standards of their highest claims to aesthetic and functional splendour. This interface is where harmonious agreement comes to the fore with Wetscher, which creates stylish concepts of furnishing residences with their team, concepts which place the personalities and values of the residents themselves right into the spotlight. Through resourceful planning and inventive solutions, alongside a fastidious love of detail, the Wetscher interior architects generate worlds of living pleasure which are carefully tailored to the needs of their clients.

Wetscher Art Director Patrick Klausner and Interior Designer Martin Stöckl

Interior architecture at its finest

The name Wetscher stands for tradition and the absolute ultimate in design. The family company which was established in 1912 numbers among the most highly renowned furnishers in Europe, not least because its comprehensive, wide-ranging portfolio of internationally leading designer brands and its self-appointed passion for individual living are right at home here. Through its far-reaching lifestyle-guidance counselling, the foundations for tailor-made home planning are generated in which vision, good taste and know-how depending on exclusive handcraftsmanship from their own carpentry workshop are all brought together. In such ways, a truly unique living ambience can be – and is repeatedly – created, which authentically reflects the ways and the facets of the residents themselves. Through profound experience and a deep-seated love for good living, Wetscher is a highly competent, professional partner for all those who require expert professional advice, a custom-made plan and its ultimate realisation, all from one and the same hand.