{"id":125868,"date":"2024-12-10T15:06:29","date_gmt":"2024-12-10T14:06:29","guid":{"rendered":"https:\/\/www.streifzugmedia.com\/bericht\/ideenreich-fuer-schoenes-wohnen\/"},"modified":"2025-10-30T09:12:17","modified_gmt":"2025-10-30T08:12:17","slug":"ideenreich-fuer-schoenes-wohnen","status":"publish","type":"avada_portfolio","link":"https:\/\/www.streifzugmedia.com\/en\/bericht\/ideenreich-fuer-schoenes-wohnen\/","title":{"rendered":"Ideas for beautiful living"},"content":{"rendered":"
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BEST OF | Issue 04 | AUTUMN\/WINTER 2025\/26 | Text: Barbara Schneeberger<\/span><\/p>\n

The ground we stand on is what gives us our stance in life. An outstanding image for the daily work of entrepreneur family Auinger. Through unflagging, consequential passion to preserve their aesthetic independence, they create rooms bursting with character… and were recently distinguished with an award for doing so: the Heimtex Star Award in the category \u201cExemplary New Buildings\/Renovations\u201d for their \u201cCentre for High Quality Living in Austria.\u201d<\/strong><\/p>\n<\/div><\/a><\/span>

Striking beauty \u2013 the Trapa natural wood floor in a rhombus pattern.<\/span><\/p>\n

From ropemaking to premium room-creation<\/h2>\n

With clear-cut lines and undying respect for what transpired yesterday, happens today and what will come tomorrow, Anita and Johann Auinger span a huge divide and succeed in drawing an arc of sustainable timelessness. Their achievements are anchored in a one-man operation founded in the year 1933 by Alois Auinger who had a farm alongside his own ropemaking business in Laufenbach. Over the course of several decades, his ideas grew, his concepts evolved until out of a rope factory a floor specialty shop was generated \u2013 at the time, in the 1970s, focusing on textiles. The company flourished, floating-screed flooring was added to their offerings, and by the 1980s it boasted five employees. When the son of the family, Hans Auinger, returned home after several years abroad, he joined the family operation and brought his own visions of architecture and commercial construction objects into the picture.<\/p>\n

The daringly expanded segment of offerings \u2013 the actual design of rooms to live in \u2013 succeeded on the foundations of the excellent groundwork which had preceded it in the truest sense of the word, for highly satisfied clients wanted still more of the Auinger family\u2019s profound comprehension of high-quality design. \u201cWe would also like a sofa in the self-same quality as the floor which was laid down,\u201d ran the wish of many clients. And thus, piece by piece was added over the course of the next few decades, all in solid harmony with what had already been achieved. Hans then found Anita, the love of his life, and since the 1990s they have run the company together.<\/p>\n<\/div><\/a><\/span>

Promoters of aesthetic independence \u2013 Anita and Hans Auinger are running the traditional family business in its second generation.<\/span><\/p>\n<\/div><\/a><\/span>

Creative ideas for beautiful living \u2013 this is the guiding principle behind the showroom in Laufenbach, Taufkirchen.<\/span><\/p>\n

Turning dreams to reality<\/h2>\n

Inspired by endless visits to international trade fairs and by a sophisticated reach upwards towards materials, origins, quality, Anita and Hans Auinger developed their very own language of forms and shapes. This unmistakable signature is reflected in every single project they approach for their clients. And this unparalleled, precise sense recently became visible for all design lovers in Austria at a brandnew showroom in Laufenbach, the Centre for High Quality Living in Austria. \u201cWe made the exhibition spaces just like we ourselves would want to live in,\u201d explains Anita Auinger. Over the years, Hans Auinger drafted plans for the old building which in earlier days had served as their carpet warehouse. At the same time, he engaged in an ongoing dialogue with a friend of his who was a landscape architect. And as if it had been foreseen, step by step out of an overall visual concept an actual premium building built on a future was generated, which forces evolution and further development so that the company can continually define itself anew as the times change.<\/p>\n<\/div><\/a><\/span>

Tradition and modernity in harmonious symbiosis. The view towards the Craft Museum reflects the roots of the Auinger family.<\/span><\/p>\n

History lived and felt<\/h2>\n

The past is also rolled into this composition, just like the present and the future. In striking ways and analogous to the long company history, beautiful floors of natural wood, tablet parquet flooring, fishbone floorboarding and carpets are presented. Attentive visitors might also take note of the ropes used as terrace banisters and are even employed decoratively and practically in the form of room dividers. Rooms are furnished and outfitted down to the most minute detail, lovingly and with top-end furniture. \u201cIt was also important for us to create a building which didn\u2019t devalue the old timber-framed buildings all around it, but instead, amplified their value,\u201d elucidates Anita Auinger. With modern architecture and arrow-straight lines, the Auingers once again accomplished a contrast which brought about a new kind of equilibrium and were in turn awarded the Heimtex Star Award as a crowning distinction.<\/p>\n<\/div><\/a><\/span>

The pool house \u2013 nestled in a green oasis \u2013 was named one of the most beautiful gardens of 2020 by Callwey Verlag.<\/span><\/p>\n<\/div><\/a><\/span>

Wine tasting in the Auinger wine cellar \u2013 where wine and design come together.<\/span><\/p>\n

Craftsmanship that awakens emotions<\/h2>\n

As to just how inspiring the ongoing transformation really is, it becomes evident not only through the success of the company, but also in the motivation of its employees. For example, Sophie Buchbauer just completed her professional training as a room outfitter with high honours and subsequently decided to learn to lay flooring as an additional specialty. The enthusiasm of son Johannes Auinger is also a cause for joy at the company: in 2019 he was the youngest master floorer in Austria and today is one of the major pillars of the enterprise. As can be easily seen, the well-conceived, well-laid floors of the Auinger family continue to lead to higher and higher values \u2013 envisioning them, grasping for them, reaching them \u2013 as well as the human values which support that, accompanied by far-sighted knowledge and a glance at the trends around the corners of the future.<\/p>\n<\/div><\/a><\/span>

At the Auingers\u2018, life and celebrations are enjoyed \u2013 together with customers, friends, and family.<\/span><\/p>\n<\/div>

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Contact<\/strong><\/p>\n

Auinger GmbH
\nLaufenbach 10
\nA-4775 Taufkirchen
\nT +43 (0)7719 7503
\noffice@auinger-raum.at
\nwww.auinger-raum.at<\/a><\/p>\n<\/div>