Beyond private jet travel

BEST OF | Issue 2 | Winter 2024

What do you think sets GlobeAir apart in the competitive field of private aviation?

In the dynamic business aviation world, GlobeAir distinguishes itself by ensuring that every journey not only meets but exceeds our client’s expectations. Our clients are experienced travellers who have explored all corners of the world and enjoyed the finest that life has to offer, making it crucial for us to understand their context and preferences. Our expertise lies in curating and delivering truly exceptional experiences for even the most discerning of travellers. Our Experience Concierge team is dedicated to crafting exclusive, high-quality moments that create lasting memories – experiences that money cannot buy. These include private dinners under the Northern lights, bespoke cultural immersions with local experts, access to sold-out sporting events, or a VIP family day at an amusement park. At GlobeAir, we have always valued visionary leadership, exemplified by our Austrian CEO, Bernhard Fragner, who has been guiding our journey since its inception 15 years ago.

Can you share a story of a unique client request that you have managed recently?

The landscape of luxury service is one where the extraordinary becomes the ordinary; at GlobeAir, we believe that saying ‘no’ to a client’s dreams and expectations is not an option. Instead, we see these requests as opportunities to push the boundaries of what is possible in private aviation. One vivid example involved a seemingly straightforward request that turned into a touching testament to our dedication: A client reached out with what appeared to be a standard charter flight request, but it soon became something extraordinary. The client explained that their beloved dog longed to stroll in London’s Hyde Park that very day, requiring a last-minute private jet solution. Embracing the spirit of service that defines GlobeAir, our team immediately began crafting a tailored flight experience, ensuring meticulous attention to every detail. Seeing the joy on both the owner’s and the dog’s faces upon their return was a powerful reminder of our commitment to exceeding expectations, no matter how unconventional the request. It wasn’t just a flight; it represented GlobeAir’s dedication to making the seemingly impossible possible.

Why has GlobeAir embraced cryptocurrency as a form of payment, and what has been the impact?

Since its inception, GlobeAir has consistently led the way in innovation. Four years ago, during the rise of digital currencies, we made a bold decision to become pioneers in accepting crypto-currency for European private aviation. Recognising the increasing influence of digital currencies, we quickly integrated this option into our payment systems, extending an open invitation to the crypto community to experience our services. The response exceeded our expectations – cryptocurrency transactions now account for 30% of our total payments, marking this initiative as a monumental success. This reflects a broader trend among discerning travellers who are deeply involved in the digital currency ecosystem and for whom the option to pay with cryptocurrencies is not only preferred but expected.

What are the key trends and markets you foresee in the future of private aviation?

The future of private aviation is undeniably promising, challenging many of the existing narratives about the industry. In an era marked by commercial airline unpredictability – characterised by strikes, delays, cancellations, and escalating costs – the appeal of private flying has grown stronger than ever. As a result, we are witnessing an increase in first-time private flyers who, after experiencing the convenience, efficiency, and enhanced quality of travel, are committed to continuing this lifestyle in the long term. Historically, GlobeAir has focused primarily on Europe and European clients. However, with the evolving dynamics of global travel, we have embraced a more international outlook, expanding our services to flights around the globe. While Europe remains our primary market, we are observing a shift in customer demographics, with younger clients from diverse regions such as the USA, China, and the Middle East increasingly chartering our services. This shift not only diversifies our clientele but also enriches the overall GlobeAir experience with fresh perspectives and new demands. Our ambition is to continually explore emerging markets, confident that the entire globe is our operational area and that adaptability is the key to our success. This ethos extends beyond simply expanding our client base; it involves nurturing long-lasting relationships with our existing clients while rolling out the red carpet for newcomers. Looking to the future, GlobeAir is committed to pioneering new frontiers in private aviation, driven by innovation, a client-centric approach, and a deep understanding of the evolving landscape of global travel. Wherever and whenever you need to fly, GlobeAir will be ready to serve.