Sweet scents from pure nature

BEST OF | Issue 2 | Winter 2024

Any story that tells us of the beauty of a carefree life on the high alpine pastures we know straightaway is genuine. That means the fog dispersing in early morning, receding over the mountain ridge, leaving fresh, clear air in its wake. We take a deep breath and we edge up a little closer to the storyteller, namely, to a handcrafted scented candle by Looops.

The reed diffuser provides a long lasting, natural scent to the room.

The founders Julia Schliefsteiner and Markus Niederfriniger in their Manufacture Shop in Elixhausen near Salzburg.

All of us can remember such moments, moments we have savoured in places which are so special, so unmistakable and have such a distinctive, inimitable scent that we could recognise it in an instant. For example, a serene stroll through the forest, a wild victory cry at the summit of a mountain peak in early morning, or refreshing our tired limbs in a cool mountain stream. Through photographs we can capture these experiences, even hang a memento on our walls. But why do we forget the inspiring powers of their scents? It’s a flaw which two nature lovers, Julia Schliefsteiner and Markus Niederfriniger, became intensely aware of more than ten years ago and set out to rectify. Nevertheless, their long search for natural candles without irritating artificial notes was in vain. And so they followed their noses and began to conserve the scents of nature in the Salzburg countryside themselves, then to immortalise them in handcrafted candles made of plant-based wax and 100% natural essential oils. It was the birth of the brand Looops.

The Looops electric aroma diffuser transforms rooms into real retreats: With a few drops of Looops essential oil blend, a fine mist of fragrance and soothing light.

Sensuous delight

At their manufacture, 100% naturally scented candles, room sprays, reed diffusers, essential oil blends and related accessories are produced. The 15 current scents in their repertoire accentuate individual needs and desires for relaxation, energy, balance and becoming grounded.

Looops creates natural scents – inspired by nature in Salzburg. And has been handcrafting its natural scented candles since 2014.

Timeless aesthetics

Today the two entrepreneurs and their team run a truly unique scent manufacture in Salzburg with the highest degree of professionality and unbounded passion. Online as well as in more than 300 partner shops in Germany, Austria and Switzerland, the brilliant and pleasant products by Looops are sold, e.g. at Manufactum, Monocle Meran or Reformhaus Staudigl. The overall concept convinces everyone, gains the acclaim of customers right from the start, bonding them enthusiastically to nature and to other human beings. The high quality of the products also includes refined designs and scent-spreading power.

Warming scents like “Abendgold” with real vanilla or “Sternenzelt” with star anise and orange are particularly popular in the colder months.