Luxus on wheels by Gehr Studio

Kitzbühel | Issue 53 | Summer 2023

In its “Studio of Masterpieces” GEHR STUDIO crafts extraordinary interior finishings for tailor-made and client-ordered vehicles. For this purpose either new vehicles are supplied and delivered or used vehicles are dismantled professionally. Such a chassis of minimum nine metres long subsequently serves as screen for a unique product which is then finished in accordance with a series of design ideas. Every detail, no matter how miniscule, is discussed and agreed upon with the customer, who profits from decades of experience at Gehr Yacht & Aircraft Interior. In this process the young brand returns to the successful concept at the roots of the mother concern, Gehr Yacht & Aircraft Interior. At the large production facilities in Lunestedt, Gehr was already actively manufacturing for customers such as AIDA, Mein Schiff, Lürssen or Lufthansa Technik, resulting in more than 145 cruise ships, 30 mega-yachts and more than 25 projects for VIP/VVIP aircraft.

Based on a 20-year old MAN vehicle, the team developed an impressive show car. This proves just how efficient and multi-talented mobile rooms can be utilized nowadays – without cutting functionality or aesthetic aspects short.