Kitzbühel to wear

Kitzbühel | issue 52 | Winter 2022 | Text: Maria Sevignani

“MAGNETIC” in the very best sense of the word is what company founder Matthias Stäudle finds not only the mountains surrounding Kitzbühel to be, but also the premium quality natural fibres of cashmere goats, and he has founded his own fashion label on precisely that quality. Nature Deer merges finest cashmere with snuggly cosy chic. With that transaction, he has “arrived home,” in his own words. Because the quality the company founder feels when he arrives at his chosen home in Kitzbühel is precisely what he wants to see reflected in his products: “homey human warmth.” All those who pull on a Nature Deer sweater/jumper feel this “Kitzbühel feel for life” right against their skin: natural, authentic, unusual. Thus, it is only logical that in selecting the materials he uses for Nature Deer, highest value is accorded to naturalness. Shop the latest elegant collection in the new Nature Deer flagship store in Kitzbühel, right next to the restaurant “Chizzo”.