Many will see lots of new customers

Yachting | 2024

Sandra Ahrabian, CEO of BAVARIA AG, looks back on the company’s anniversary year in an interview and assesses current developments in the industry.

Streifzug: Ms. Ahrabian, BAVARIA AG celebrated its 50th anniversary in 2023. What were your highlights?

Sandra Ahrabian: Oh, there were quite a few. First, we received many congratulations from our partners and customers at boot Düsseldorf; then, in Cannes in September, we officially celebrated the anniversary with our long-standing and best sales partners at a dinner. Our commitment to the large yacht segment is paying off more and more; we are insuring more and larger yachts all the time. In the automotive sector, highlights include the invitation-only event THE ICE in St. Moritz, the Kitzbühel Alpine Rally, which we supported as a sponsoring partner, and my participation in the Finali Mondiali at Ferrari.

Sandra Ahrabian, CEO, BAVARIA AG

Streifzug: What do you expect for the year 2024 – in terms of boat and yacht sales as well as for BAVARIA AG?

Sandra Ahrabian: In a society that is being restricted by more and more regulations, there is really only a certain freedom left on the water. I assume that boat sales will continue to develop positively if prices are in a healthy relationship to the product. BAVARIA AG is constantly getting new customers, mainly because of our excellent service, which is getting around among customers and owners. We are a very personal company, where always a person answers the phone and not a machine.

Streifzug: What is the situation actually like in the other segments in which BAVARIA AG is active?

Sandra Ahrabian: Our classic car and aircraft insurance policies are also in great demand. We have just received an award for our aviation services. On the other hand, hypercar insurance, i.e. insurance for supercars, is completely new to BAVARIA AG, and we already have a few of these in our portfolio shortly after launching the product.